Introducing: Pre-Spring 2017

 Pre-Spring 2017

Late modern 90s, neutral yet coloured and constructed tailoring. It’s time for hybrid fashion.
For the Samsøe & Samsøe Pre-Spring 2017 season the urban London vibe is setting the scene.
The collection is fresh and crispy with styles inspired to reflect the active city spirit. Longevity and endurance becomes vital for the streetwise and youthful mix. The bold, monochrome direction echoes the beauty of urbanism. Clean and streamlined silhouettes give the collection a tailored yet new look.

The style is relaxed edge, emphasizing a casual sporty feel. The hybrid take is feminine and masculine, constructed and creative. Active bases are layered with casual tailored jackets and zip-up high necks. Adding a shiny cap is cool. The midi tube dress derives memories from the late 90’s and is paired with bomber jackets and trainers. Updated sportswear in mesh, cut-out detailing and leather track pants are stylish and comfortable for an active day. The feel is flexible for day and night with casual shapes in smarter fabric.

Fresh cottons, wool types and textured jackets are refreshed. Surfaces come in matt and shine. Light-weight fabrics and spongy sweat are new. Seersucker soft for spring.

Clear grass green and crispy whites are styled with washed blacks, dark navy and a splash of sky blue.  Graphic clarity has inspired colour blocking and the angular reworking of the Classic Breton stripes emphases a new style.

Modern comfort, flexibility and active easy-dressing re-channels the late 90’s look and makes it relevant for an early spring drop. An active spring is around the corner!


Explore the Pre-Spring 2017 collection at

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